Imogene + Willie
Shop12 South#33 of 50

Imogene + Willie

Nashville, Tennessee

Photo: imogene + willie

A custom denim shop in a converted gas station on 12 South that became one of Nashville's most iconic brands. The jeans are cut and sewn in-house, and the fit is impeccable — they'll tailor a pair to your exact measurements. The shop also carries a curated selection of leather goods, boots, and basics that share the same philosophy: buy less, buy better.

Insider tip

Get a pair of custom jeans. It takes a few minutes for the fitting, a few weeks for delivery, and they'll last you a decade.

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